Post 2: Web/Mobile App
The web/mobile app I chose is Poshmark.
Usability: Poshmark is simple and easy to use.
You pull up the app, and the bottom screen consists of feed, search, sell,
news, and profile icon. When selling an item, you click the “sell” icon, which
brings up a camera; you can take a picture of your item or upload one you have
already taken. It only takes a few minutes to upload the item and add all the
necessary information, such as size, brand, description, etc. If you need
to contact a seller or a customer, there is a quick way to do so. Customer
service isn’t hard to get ahold of, either.
Design: I like the way Poshmark is designed. For
those familiar with Instagram, it is set up like that but instead of selfies
and things of that nature, you have clothing items and various other things;
you click on your news feed, and you have endless items you can scroll through
from sellers you follow or items that may fit your algorithm. There isn’t
anything flashy about the background or anything; it’s simple, which can be a
good, straight-to-the-point type thing. You know you’re there to either buy or
sell.
Functionality: The tabs/icons are easy to
navigate, and a quick click can show comments from potential buyers on what you
are selling, as well as your offers, orders, and likes. When you click on your
profile icon, you can check the sales you’ve made, your purchases, and even
your posh stats. The screenshots below show what an item would look like after
you were to create it and post it. Poshmark functions much like a social media
app, so you can comment on listed items and hear back from the seller in
minutes.
Three recommendations for Poshmark improvements:
- Your
news feed tends to be filled with things you have no interest in buying;
you can scroll for minutes and end up back where you started. Poshmark
needs to implement a way to match items more with your algorithm instead
of showing a long list of things your followers are trying to sell. You
can have your size listed as large and be shown things that are size
small. I understand you follow these people but show more of the stuff
from sellers that matches your interests. You also come across sellers who
do not list their items correctly – wrong size, wrong brand, and taking a
frustrating amount of time to ship, and it seems as though nothing is done
about it.
- The
more I use Poshmark, the more I notice people trying to scam, and it is a
persistent issue. The scammers aren’t clever either; they comment on a
post asking you to send an item to their email and then work their magic.
Poshmark is not good at preventing these users from doing so, either.
- Priority
shipping is automatically implemented, which costs $8.27. There should be
an option available for those who would rather pay for standard shipping.
Who wants to buy something for $8.00 and then pay that much for shipping?
This causes people not to buy certain items or feel the need to buy a lot
just to make the shipping worth it. Also, you are charged extra for
anything over 5 pounds which can prevent anyone from buying in bulk. 20%
of your final sale automatically goes to Poshmark, causing you to raise
your prices. Lowering this would bring more people to the app.
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